Shandong Huamao Group Co., Ltd has weaving, cutting, printing, clothing, textile etc. integrated garment production lines, advanced configuration of Japan's "heavy machinery" brand sewing equipment, monthly production of 2 million sets of textile clothing. The company transfer mode, adjust the structure, class struggle, work hard, pay attention to brand strategy, strengthen technological innovation and new product development, research and development a number of clothing brands, including "Hua Le", "Hua BEINI" brand clothing China won the famous brand clothing, "real" brand was awarded "Shandong province famous clothing trademark, domestic products are exported to Beijing, Shanghai, Guangzhou, Hangzhou, Shenyang, Zhuzhou, Xi'an, Changchun, Zhejiang, Jiangxi and other regions, foreign trade products are exported to Japan, Korea, Europe and the United States and other countries and regions, forming a pattern of domestic exports of two wang.

First, brand interpretation

    Brand concept: health, fashion, care and care.

    Health: the child's health is our most concern.

    Care: care from the inside out, concentrate on the fine.

    Care: careful care, delicate skin zero burden.

    Brand style, concise, generous, meticulous and meticulous, Korean style.

    Brand positioning: 0-14 years old as the main customer group, with health, environmental protection, comfort as the concept, love life, positive and optimistic new generation of family.

Two, intimate

    Health underwear: various indicators formaldehyde, PH, color fastness, fiber content, fragrance content were detected, to meet the national standard class A (infant category) standard, intimate care of the baby's health.

    Fashion underwear: to meet the beauty of a beautiful life, the mother of the aesthetic concept, while restoring the child's inner happiness, kindness, comfort, happy childhood.

    Excellent quality: highly perfect, attention to detail, strict quality inspection, production line material rigorous selection of Xinjiang long staple cotton, absorbent, breathable, environmental protection.